Digital Marketing Analytics Manager Central & East Europe (d/f/m)
Essity is a leading global hygiene and healthcare company. We are committed to improve the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork , as well as well-known brands such as Jobst, Leukoplast , Libero, Libresse , Lotus, Nosotras , Saba, Tempo, Vinda and Zewa .
For our Business Unit Consumer Goods Region Central & Eastern Europe with a focus on Germany, Romania, and Hungary we are searching for a Digital Marketing Analytics Manager to support our team as soon as possible in Mannheim.
Your Role
Lead Digital Analytics within Region Central & Eastern Europe: Work in an international team with focus on Germany, Romania, and Hungary. Collaborate with Global & European Digital Teams and represent the Region within Global / European Analytics/Data projects.
1st Party Data Strategy and Infrastructure: Ensuring robust data tagging, tracking and governance across MarTech platforms, while also managing the CDP integration and data connectivity.
Artificial intelligence: Be an active part within the Essity AI-Initiatives and Workgroups. Support the team in implementing the CG EMEA AI-Roadmap initiatives to Region Central & East.
Analyze Marketing Data: Evaluate data from various consumer touchpoints (website, social media, search, newsletters, etc.) based on KPIs.
Standardized Reports: Develop, automize and maintain reports to monitor key performance indicators (KPIs) for consumer journey optimization. Consolidate analytics insights across Central & East Europe and providing learnings & recommendation for further improvement.
Agency Collaboration: Manage tagging and data transfer with agency partners for data-driven media optimization.
You Identify Yourself With
Over 5 years of experience in media or digital marketing analytics functions, working in a regional and/or global role, media or digital agency work experience is a must, FMCG work experience is a plus.
Strong analytical skills with the ability to collect, organize, analyze, visualize (e.g. Google Data Studio, Power BI, etc.), and disseminate significant amounts of information with attention to detail and accuracy and ability to drive to completion.
Sound understanding of data and data setup in the field of Digital Marketing and Media across all Digital touchpoints with the ability to simplify complex topics to management level.
An expert of Web analysis tools such as Google Analytics and a sound understanding of AI and MarTech implications.
Passionate, self-driven, and purpose oriented with the ability to work independently, pursuing new business development and opportunities, reviewing, and collaborating with senior leadership and a great service attitude.
Fluency in English; other languages (e.g. German, Hungarian, Romanian) are a plus.
Our Benefits for You
The benefits listed refer to the primary location. If you want to start at another location, these may vary.
Compensation & Benefits
Bonus, annual salary adjustment process, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits
Work-Life-Balance
Hybrid working model, flexible working hours, 40h week with working time based on trust, 30 days of vacation, lifetime working time account
Learning & Development
Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs
Health & Well-being
Discounted fitness membership, Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys
Team & Collaboration
People culture, communities & networks, co-working spaces, leadership guidelines, canteen
Mobility
Public transport allowance, bicycle parking, free car parking, e-charging stations
This is Us
At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.
We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.
Let’s Connect!
Verena from the Talent Acquisition Team is happy to answer any questions related to the open role.
#Essity-DE
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Application End Date:
14 Mai 2024Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, o ur sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative , and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. Essity has about 36,000 employees. Net sales in 2023 amounted to approximately SEK 147bn (EUR 13bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!